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Hi, I’m Jenna.

I am a seasoned web professional with 15 years digital agency and in-house experience. My expertise lies primarily in creating and implementing designs for large-scale CMS and e-commerce websites with complex product catalogs and content features.

I specialize in mobile-first responsive design and front-end development, design systems, and pattern libraries. I am an empathetic and strategic designer who puts the needs of the end user first, while devising solutions that are practical and beneficial to business stakeholders and content authors.

As a dedicated manager and design team leader, I am a strong proponent of mentorship and guided professional development. I am passionate about continuously learning and building upon one’s skills, and enjoy teaching others.

I constantly strive to improve project outcomes, and seek out opportunities to optimize and standardize workflow processes, communication, and cross-disciplinary collaboration.

 
 
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Experience

2022 - present
Senior Director, Digital Experience, Visual Design — Reingold

  • Oversee and mentor a team of UI designers and design managers.

  • Lead the end-to-end experience and output of digital engagements for various clients in the federal government, association, non-profit, B2B manufacturing, pharmaceutical and professional services industry sectors.

  • Participate in new business initiatives including responding to RFPs via past work demonstrations, spec work creative pitches, and preparing scope of work (SOW) and level of effort (LOE) documents.

  • Active participant in company-wide DE&I committee, including co-organizing events and communications throughout Women’s History Month and currently spearheading a new initiative promoting small-group professional development and mentorship opportunities for women.

  • Serve as subject matter expert for responsive web design, design systems, and mobile-first front-end development of responsive websites.

  • Regularly pitch and present to clients, asking pertinent questions that get to the heart of “why”, providing thoughtful solutions that answer the “what”, and adeptly identifying resources and procedures, leading teams through the “how”.

  • Participate in the full delivery process from research and testing, to UX/UI design, prototyping, front-end development and back-end implementation.

2019 - 2022
Director, Visual Design — Reingold

  • Oversee design process, output, and deliverables for digital engagements primarily in government, non-profit, manufacturing and consumer goods sectors

  • Communicate design vision + strategy to internal and external stakeholders and ensure fidelity of design throughout project life cycle.

  • Contribute to team and firm-building initiatives and conduct internal training seminars

  • Supervise and mentor other members of the digital experience team

  • Provide a bridge between design and front-end development, assisting in development tasks as needed and contributing to design hand-off process.

  • Architect flexible design systems and build component / pattern libraries.

2016 - 2019 Lead Designer, Shift7 Digital (formerly known as Siteworx LLC), Raleigh, NC

2014 - 2016 Senior Designer, Siteworx LLC, Raleigh, NC

2012 - 2014 Designer, Siteworx LLC, Raleigh, NC

2011 - 2012 Web Designer & Front-end Developer, Local Government Federal Credit Union (LGFCU), Raleigh, NC

2008 - 2011 Interactive Designer, Swanson Russell, Lincoln, NE

2006 - 2008 Assistant Digital Resources Editor, University of Nebraska-Lincoln Libraries, Lincoln, NE

 

Skills

Visual Design • Art Direction • UX Strategy & Design • Design team management • Agile Methodology • Responsive Design • Interaction Design & Prototyping • Front-end Development (HTML, CSS/SASS) • Pattern Libraries / Design Systems • Designing for CMS system integration: Adobe AEM, Optimizely (EpiServer), WordPress, Drupal, Webflow, Sitecore

 

Tools

Sketch • Figma • Miro • Photoshop • Illustrator • Principle • Sublime • InVision • Atom • SourceTree • Stash • Visual Studio • GitHub • Axure • pencil & paper

 

Key Engagements

USDA: Animal & Plant Health Inspection Service (APHIS) – Lead Designer (WIP)

2020 Census Website, US Census Bureau – Lead Designer; Front-end development

Northern Virginia Black Chamber of Commerce – Lead Designer & Front-end Developer

USG Website – Lead Designer

Bain & Company Website – Lead Front-end Developer

American Red Cross: Blood Drive Portal – Front-end development

Marriott Event Menus Digital Tool – Art Direction

Armstrong Flooring: Residential Website – Lead Designer; Front-end development

Armstrong Flooring: Commercial Website – Lead Designer; Front-end development

Armstrong Ceilings: Commercial Website – Lead Designer; Front-end development

ACN: Flash Wireless Website – Lead UX & Visual Design

Food Well Alliance – Lead Designer & Developer

OpenText – Lead Designer; Front-end development

Fisher Scientific – Lead Designer; Front-end development

McGladrey – Design, Front-end Development

Time Warner Cable: Social Forum – Design, Development

 

Additional Clients

St. Jude Global • Center for Cybersecurity Policy & Law • U.S. Department of Health & Human Services • U.S. Department of Veterans Affairs • Avanir Pharmaceuticals • Construction Specialties • National Kidney Foundation • Columbus McKinnon • Virginia Department of Rail and Public Transportation • Jesse Family Foundation • Vivo Health Pharmacy • Stock Building Supply • Blue Cross Blue Shield of North Carolina • Blue Cross Blue Shield of Nebraska • North Carolina Firefighters Fund • USC Hospitals • Cushman • EZ-GO • Leupold • MinnKota • Turface

 

Select Awards

2020 Shorthand Awards, non-profit category “2020 Census Retrospective”, Finalist

2019 eHealthcare Leadership Awards, Best Site Design, Gold

2017 Horizon Interactive Media Awards, Gold

2016 W3 Award, Gold: User Experience 

2016 W3 Award, Silver: Non-profit 

2016 Interactive Media Awards, Best-in-Class: E-Commerce 

2016 Interactive Media Awards, Best-in-Class: Telecommunications

2013 Interactive Media Awards, Best-in-Class